Grupo Comercial DSW, S.A., de C.V. is one of Mexico’s largest retailers, overseeing the Del Sol and Woolworth department store chains, offering apparel, footwear, home goods, toys, and general merchandise. Del Sol was established in 1963, and Woolworth has been present in Mexico since 1997; together, they operate more than 130 stores across 55 cities in 26 states.
成功案例
Grupo Comercial DSW
Category Management, Assortment Optimization, Space Planning, Floor Planning, Demand Planning and Fulfillment
Grupo Comercial DSW achieves 15% sales growth using Blue Yonder
公司
企業挑戰
The company saw uneven shelf-layout execution across its stores, driven by outdated planograms, limited visibility into planning decisions, and siloed processes that made it hard to apply category and inventory strategies consistently. Without a central system for creating and sharing planograms, store managers and merchandisers often worked from incomplete or inconsistent information, resulting in irregular shelf layouts and frequent stockouts. To improve on-shelf availability and deliver a more consistent shopping experience, Grupo Comercial DSW needed a solution that ensured stores could easily access and apply accurate, up-to-date planograms.
解決方案
Grupo Comercial DSW determined that Blue Yonder’s end-to-end planning solutions—including Category Management, Assortment Optimization, Space Planning, Floor Planning, and Demand Planning and Fulfillment—offered the strongest fit for its commercial structure and operational requirements. These solutions enable accurate forecasting, localized planograms, optimized assortments, and precise inventory placement, creating a connected, scalable supply chain.
“Blue Yonder Demand Planning helps us understand what customers will want with remarkable accuracy, and Blue Yonder Fulfillment positions our inventory in the locations where it is most needed. That combination has improved our supply chain efficiency, elevated the shopping experience, and enabled new processes that support better decision-making. It also underscores Grupo Comercial DSW’s commitment to investing in new technologies that strengthen how we operate and further advance our market leadership.”
–Esteban Rodriguez, Demand Planning Manager, Grupo Comercial DSW
Building smarter categories through data-led decisions
Blue Yonder Assortment Optimization strengthens Grupo Comercial DSW’s category analysis by refining criteria for adding or removing items, improving display strategies, and increasing category profitability through a more efficient catalog. As customer expectations shift toward localized, preference-driven assortments, this capability helps Grupo Comercial DSW make more precise, data-driven decisions that keep assortments aligned with evolving demand.
Blue Yonder Category Management further advances Grupo Comercial DSW’s assortment strategy by standardizing business rules, aligning product selections with company goals, and incorporating real-time market and performance data. Category Management enables the company to benchmark against market trends, strengthen competitive positioning, and collaborate more effectively with category captains, ensuring that assortment decisions are both strategic and operationally grounded.
Strengthening shelf-ready execution
Blue Yonder Space Planning and Floor Planning provide the flexibility needed to support diverse merchandise, fixtures, and store formats. These ensure that planning decisions translate effectively into the physical retail environment, enabling more consistent, efficient, and shopper-centric execution across the company’s store locations.
To strengthen store execution, Grupo Comercial DSW adopted Blue Yonder’s web-based publishing capabilities, which provide a centralized, browser-based interface for stores to access and deploy the latest planograms and floor plans. This real-time access eliminates version control issues, reduces rollout delays, and streamlines communication between merchandising and store operations, resulting in more consistent shelf execution across all locations.
Excellence in space and floor planning
Grupo Comercial DSW’s use of Blue Yonder Space Planning and Floor Planning helped to drive consistent double-digit gains in hygiene and beauty.
By refining its planning discipline using Blue Yonder solutions, the company now creates planograms for 99% of its restockable items, with nearly 650,000 unique product-placement combinations organized into over 4,500 store-ready planograms.
"Blue Yonder Space Planning 和 Floor Planning 讓我們能夠透過精確、最新的平面圖和平面圖，大幅改善我們的陳列流程，改善我們的執行方式。有了 Blue Yonder Assortment Optimization，我們的商品組合現在可以根據每個品類的預期角色來設計，幫助我們做出更有針對性的決策，並為業務帶來更高的績效和利潤。"-Marco Martínez，CatMan 經理，Grupo Comercial DSW。
A new era of demand intelligence and
inventory precision
Blue Yonder Demand Planning and Fulfillment 內建的原生功能可立即帶來效益，包括更強大的促銷建模、更有主見且以分析為導向的採購規劃、標準化的計算模型，以及改進的預測測量。實施後，Grupo Comercial DSW 也得以建立新的流程，包括預測衛生和美容等關鍵品項的促銷活動。這個預測步驟現在對於瞭解促銷影響和確定所需庫存水平非常重要，使其成為商業規劃的關鍵輸入。
衛生與美容-Grupo Comercial DSW 首批採用 Blue Yonder Demand Planning and Fulfillment 的品項，在 2025 年的銷售額成長了 15% 。預測準確度從 65% 提升至接近 90% ，幫助公司控制並將缺貨率維持在 2.5% 以下。
Where demand meets space: a fully connected
planning flow
透過 Blue Yonder，Grupo Comercial DSW 創造了一個完全連結的規劃流程，讓品項管理、空間規劃和樓層規劃能夠優化商品分類，並針對每家店鋪的需求提供本地化的商品規劃圖。需求規劃與執行可將公司的分類與空間資料轉換為精確、細緻的預測。這種端對端的流程可加強品類、空間和庫存決策之間的協調，消除各自為政的情況，創造出更統一、反應更迅速、獲利更豐厚的零售營運，而不會造成團隊間的工作重複。
Blue Yonder’s solutions helped Grupo Comercial DSW surpass sales expectations and deepen its category analysis amid industry pressures and shifting consumer demand. By connecting demand signals with space and category insights, the company can now tailor merchandising strategies to specific customer segments, ensuring decisions reflect real shopper behavior and support more precise execution.
Advancing the next phase of modernization
Grupo Comercial DSW continues to modernize its supply chain and retail operations, building on momentum from recent upgrades to the Blue Yonder technology. The company is committed to adopting new capabilities to strengthen agility, accuracy, and operational efficiency. These ongoing improvements ensure Grupo Comercial DSW can respond quickly to shifting consumer expectations and maintain a modern, future-ready retail operation.
