Bata 是一家總部位於瑞士洛桑的跨國鞋履、服裝和配件製造商與零售商。Bata 創立於 1894 年，在五大洲超過 56 個國家/地區營運，擁有 19 個製造基地和超過 6,000 個零售地點。該公司每年銷售近 1.5 億雙鞋履，產品範圍廣泛，從高檔時尚到運動及工業用鞋皆有涵蓋。
成功案例
Bata
商品計畫、選品計畫、需求與補貨計畫、門市洞見與數據管理服務
Bata 在印度與泰國透過 Blue Yonder 實現門市平均 72% 的商品可得率
公司
企業挑戰
Bata 在其龐大的網絡中，面臨著準確匹配供應與需求的日益增加的挑戰。消費者對鞋類需求的快速變化需要更敏捷、更精確的計畫流程。傳統的需求、補貨和商品計畫系統缺乏即時數據能力，難以配合市場變化、最佳化庫存周轉並保護利潤空間。每天服務超過一百萬名客戶，大規模的效率低下可能導致銷售損失、成本增加及客戶滿意度下降。
解決方案
Bata 選擇 Blue Yonder 來導入其雲端原生計畫解決方案，包括需求計畫、履行、選品規劃和門市洞見，由 Blue Yonder 的專業服務團隊和 Blue Yonder 合作夥伴 Infosys 支援導入。這些解決方案實現了 Bata 計畫流程的現代化，簡化了品類管理，優化了補貨，並提供門市層面的洞見，從而更好地將產品配送與當地需求相匹配。Bata 與 Blue Yonder 之間的協作還包括重大的啟動工作、全面的培訓和緊密的發布後支援，以確保採用和長期成功。
「自導入 Blue Yonder 以來，我們在印度和泰國的門市可用性平均值已增至 72%，我們也能縮短產品週期，以便更快推出與補貨新系列。」
–Barbara Franceschetto，Bata 集團首席全球產品主管。
單一解決方案，將複雜化為清晰
Bata’s transformation began with the recognition that its existing systems could not keep pace with evolving consumer trends, such as increasing e-commerce purchases. The shoe retailer sought a unified, agile platform capable of integrating merchandising, assortment, demand, and replenishment planning. The first deployment targeted India and Thailand, representing nearly a third of Bata’s global business.
導入工作非常複雜，有超過 100 名來自各大洲的人員參與合作。數據準確性是關注的焦點，因為歷史數據不一致和不符會危及預測的可靠性。Blue Yonder 合作夥伴 Infosys 和 Blue Yonder 專業服務團隊與 Bata 緊密合作，以解決這些問題、實施營運增強，並改進工作流程以提升生產力。
營運上的改進—從 UI 優化到計算邏輯的強化—幫助簡化選品計畫，而 Blue Yonder 專業服務則協助 Infosys 填補知識缺口並為 Bata 建立最佳實務。上線後，公司和 Blue Yonder 將重點轉向穩定營運。這包括建立重點支援小組、明確的所有權結構，以及定期的跨職能會議。
提供營運價值和成果
With the Blue Yonder end-to-end planning solution, powered by Microsoft Azure, Bata has achieved an average in-store availability rate of 72% across Thailand and India post-implementation (with an 8% improvement in India between 2024-2025), ensuring customers can find the products they want when they need them.
Between 2024 and 2025 there have been significant improvements for Bata. Forecast accuracy has grown by 2% in India and 9% in Thailand, enabling more precise and confident decision-making across the supply chain. This has led to inventory reductions of 13% and 29%, and stock turn performance improvements of 15% and 31%, respectively, year on year.
Blue Yonder 履行與門市洞見已幫助 Bata 將產品配送與當地需求相匹配，並縮短產品週期。這些營運收益已提供顯著的財務影響，支援 Bata 對客戶滿意度和營運卓越的承諾。
「Blue Yonder 的商品營運與供應鏈規劃能力，可讓我們規劃客戶促銷方案、預測需求，並執行更高效的庫存策略，進而提升可用性並縮短產品生命週期。藉助現代化平台，我們得以存取統一的數據檢視、簡化流程，並強化整個網絡的決策品質。」—Bata 集團全球產品長 Barbara Franceschetto。
“Since implementing Blue Yonder, we’ve seen significant improvements,” points out Franceschetto. “In India and Thailand, our average in-store availability has increased to 72%, and we’ve been able to shorten product cycles, allowing us to introduce and replenish new collections more quickly. These early wins are just the beginning of our journey to provide the best possible offerings to our customers.”
Bata now has an optimized process that supports a faster, more responsive supply chain, driving better business decisions and a more rapid, accurate response to changes in consumer demand. Bata can effectively distribute merchandise, seamlessly produce seasonal assortment plans, and build an intelligent distribution plan over time.
“At Bata, we’re dedicated to providing quality footwear, and this collaboration with Blue Yonder aligns perfectly with our commitment to excellence. Together, we’re redefining our landscape, while setting new standards in innovation, sustainability and customer satisfaction,” says Franceschetto.
“It has been an interesting journey. We leverage Blue Yonder to explore how we’ve been working and how we could improve. With the right team and right change management in place we’ve been able to reach the results we targeted. Technically it has been a very effective collaboration with Blue Yonder. We run the solution and by suggesting better ways to integrate them, we’re making the system even stronger and more efficient,”
–Francesco Verde, Director of IT Solutions, Bata Group.
展望未來
With a successful foundation in place, Bata plans to expand its use of Blue Yonder’s solutions globally. The company views Blue Yonder not just as a technology vendor, but as a strategic partner in innovation and growth to create happy customers and improve availability.
