各行各業的公司都面臨重大的新挑戰,而消費性產品(CPG)公司受到的衝擊尤其嚴重。突如其來的需求轉移和庫存問題對供應鏈造成了立即性破壞,但影響更深遠的還是消費者對品牌的忠誠度流失。現今,許多 CPG 公司都在想方設法重建形象,修復他們花了數年甚至數十年經營的消費者關係和品牌偏好。
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2026 Supply Chain Compass: How Supply Chain leaders are navigating complexity
The Supply Chain Compass 2026 report surveys nearly 700 supply chain leaders, exploring how they are navigating a rapidly evolving landscape shaped by AI, disruption, and rising expectations. While nearly half express strong optimism about the future, the report reveals that this confidence is driven by greater visibility, stronger technology adoption, and more integrated, data-driven supply chain strategies. - 關於

