目前是高通貨膨脹和利率上升的時代,造成許多不確定性。投入成本和價格增加正在減少消費者的消費能力,也改變了購買習慣。消費者紛紛轉而優先考慮必需品,越來越偏好超值和自有品牌產品,並願意嘗試新品牌或零售商。
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2026 Supply Chain Compass: How Supply Chain leaders are navigating complexity
The Supply Chain Compass 2026 report surveys nearly 700 supply chain leaders, exploring how they are navigating a rapidly evolving landscape shaped by AI, disruption, and rising expectations. While nearly half express strong optimism about the future, the report reveals that this confidence is driven by greater visibility, stronger technology adoption, and more integrated, data-driven supply chain strategies. - 關於

